As with the creation of any small business, one of the most important aspects of setting up a pest control business is determining your budget. The tools, chemicals and items of protective clothing that are required can be expensive to purchase. And that is before you start to consider the expense of renting a premises and purchasing a vehicle.
There is certainly money to be made from pest control, as pest infestations are common so help is needed on a regular basis. But, you need to be realistic about what you can afford to spend from the outset, and realise that it can take time to build up a customer base, and start to make a profit. Over stretching yourself at this point makes it less likely that you will succeed in the long term.
The importance of licensing and qualifications
People are not going to hire a pest control professional who is not licensed. After all, pest control involves the use of chemicals, and it’s important that these are handled in the correct manner, in order for the pest control process to be completed safely and effectively.
This is why it’s important that you speak to the local authorities about what certification is required. It may be that you need to invest money in training for the work, and gaining certification.
Think about where you fit in the market
There are several big name pest control companies in existence, and they have the advantage of having an established reputation and a solid client base. What you need to do is establish how you can fit in the market, and compete on your own terms.
Conduct research regarding which pests are most prevalent in the area where your business is located. Make sure that you develop an in depth knowledge of dealing with these pests. Do not forget that the main reason people will hire you is to get rid of the pests in their home as quickly as possible. The more knowledge and experience you have, the more likely you are to make sure that this happens, and the more likely you are to get good reviews for your work.
Concentrating on pests which you are more likely to encounter means that you can focus your efforts resources more effectively, instead of trying to spread yourself too thin.
Market your services effectively
Being good at what you do will get you some custom through word of mouth. But, you also need to put effort into marketing your pest control business. Here are some tips for you to think about:
Make use of social media to tell potential customers about the latest in pest control methods, and promote yourself as an expert.
Use good quality testimonials on your business website.
Consider posting leaflets in the neighbourhood, detailing your services.
Seek help with establishing pest control leads, so that you can build on the amount of business you get.
You do not have to invest a huge amount of money in marketing to begin with, but you do need to have a strategy in place that can help you build a good reputation, and expand your customer base.
One of the most important things to remember is that most small businesses do not make a profit in the first few months of operating. You need to be realistic with your expectations, but you also need to work hard, to create a solid foundation based on a good reputation, on which you can continue to build.