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How to Choose a Colour Scheme for your Brochure

Are you looking to design a brochure for your business? Printed brochures or online brochures are an effective way to get information across in an accessible, attractive, way. Brochures can advertise a product line, launch a new company, demonstrate expertise in a particular area, or even act as an introduction to your company for new recruits or potential clients. A well-designed brochure is an effective marketing tool.

One of the most important aspects of brochure printing design is the colour scheme. Using the right colours makes a big difference to the overall effectiveness of the brochure. Different colours make people think and feel different things, which influences how they act once they have looked at your brochure. Colour schemes also help to make the brochure easier to read, and more eye-catching – the right colour scheme will make the brochure appealing to the right audience. So how do you design and work with a colour scheme that will help you produce effective brochures? Here’s the simple process of working with a colour scheme when you are designing your printed marketing materials.

Do Your Research

For effective brochure printing, do some proper analysis. You first need to make sure of the type of message you are looking to promote and which market you want to attract. Once you have a clear idea of what message you are sending out, and who you want to see it, you can look at the types of colours that will be suitable for these purposes.

Use Photos Effectively

Many businesses already have photos they want to use in their marketing materials and leaflet printing, or brochure printing, and these can therefore form the basis of the colour scheme. If you have a well-defined photo you can get the colours from it by using a photo editor and the colour sampling tool within it.

Generate a Palette

If you are pretty clueless about how to develop a colour scheme, go online to get some help. You can find palette generators that you can use regardless of a lack of knowledge in colour theory or psychology. You can use this technique to start you off on your colour quest, adjusting the outcome as you wish.

Go with Colour Formulas

If you want to be more precise and scientific about it, look at how to follow colour rules to create a colour palette that makes your audience react in a certain way. Know that colours have certain meanings and accepted attitudes. Red, for example, would connote a bargain product while black or silver may be seen as more exclusive.

Image courtesy of posterize/

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